Mopar soon became synonymous with cars made by Chrysler, Jeep, Dodge, Fiat and Ram. Therefore, despite being a brand that sells engine parts, it came to represent the wide range of classic cars in the Chrysler family, including Dodge and Plymouth. So, the technical answer to the question What is Mopar? is a brand of parts and accessories, but informally, the name Mopar represents a wide range of classic cars from the Chrysler family of brands (including Dodge and Plymouth). Sometime in the 1960s, Mopar became general jargon to refer to cars made and sold by Chrysler, Dodge, and Plymouth.
CLASSIC MUSCLE MOPAR ARE NOT JUST ANOTHER PRETTY FACE The problem with classic Mopar muscle cars, and with Chrysler products in general in the late fifties and early sixties, was that they weren't all that attractive. MOPAR has a long history with NASCAR as sponsors, producers of racing car parts and even developing some racing cars. It soon became one of Mopar's flagship sports vehicles thanks to its four engine options, its individual seats and its full center console, which runs from front to back. Secondly, the first-generation Dodge Charger is, without a doubt, one of the most iconic Mopar cars of all time.
Around 1968, Mopar was gaining popularity with one success after another and, once again, all based on more cars from commoner donors. Throughout the 1960s, Dodge led the way with the Dodge Charger (above), the Super Bee (a redesigned Coronet) and the sister car of the Plymouth Roadrunner. In a nutshell, the name MOPAR referred to original equipment manufacturer (OEM) spare parts and MOPAR accessories. MOPARs then referred to parts that could be used in cars manufactured by Chrysler, Dodge and Plymouth, which were normally high-end and more expensive than their counterparts.
CLASSIC MOPAR MUSCLE CARS ARE TAKING THEIR TOES Chrysler's tough engineers quickly adapted existing designs, however humble, in an effort to capitalize on part of the new “American muscle car boom” that began with the Pontiac GTO in 1964. It's no secret that MOPARs are some of the most recognized and sought after manufacturers, designs and factory models from the world's iconic “muscle car” era. The first Mopar to have this configuration was the 1957 Plymouth Fury, the car that won the Car of the Year award according to Motor Trend. Today, as in the original era of muscle cars, Mopar is the name of the parts and service division of Fiat Chrysler Automobiles. Recognized as the undisputed leader in the restoration parts industry, Classic Industries is one of the industry's largest and most respected distributors of GM and MOPAR reproduction, performance and original parts and accessories.